Our Marketing Technology and Creative Services teams partnered with an external vendor to build a flexible foundation of atomic design elements within Adobe Experience Manager Sites. This approach enabled us to maintain consistent branding and formatting across experiences while remaining agile and adaptable to the evolving demands of web development.

MarTech and Creative partnered once again on this redesign, leveraging elements from the ScionHealth parent brand to create a more cohesive and engaging digital experience. Together, we streamlined content, enhanced and expanded calls to action, featured authentic imagery of current caregivers, improved site navigation, personalized content for key audiences, highlighted inspiring patient success stories, and aligned the overall experience with our updated brand identity.

Our final redesign unified 15 uniquely branded community hospitals into a cohesive digital experience. To simplify navigation, we introduced a cleaner, more modern design that highlights our caregivers and facilities. We also consolidated hospital and medical group websites to create seamless access to care, while enhancing SEO to help ensure our hospitals appear prominently when people search online for healthcare options. This redesign, coupled with SEO, content updates, and marketing efforts, increased our YOY average site visits 16.7% across all locations.