Experience

 

  • ScionHealth • Louisville, KY • 2022 - Ongoing

    • Spearhead the strategic development and execution of enterprise-wide creative design solutions translated through diverse channels to communicate corporate messaging and directly support revenue-generating activities.

    • Formulate and enforce brand standards, maintaining absolute visual and narrative integrity across a highly regulated corporate portfolio.

    • Drive cross-functional initiatives seamlessly from initial creative conception to market deployment via rigorous planning and iterative development.

    • Direct and mentor a creative services division comprised of internal designers, specialized vendors, and a dedicated project manager.

    Key Achievements: Successfully orchestrated and launched the foundational ScionHealth brand footprint, updating comprehensive brand guidance across 76 specialty hospitals, 16 community hospitals, and 7 senior living facilities; effectively scaled operations to process thousands of annual ad hoc and variable requests with minimal turnaround time and maximized market impact.

  • Bellarmine University • Louisville, KY • 2019 - 2022

    • Provided executive leadership and strategic direction for the design, deployment, and performance assessment of comprehensive marketing and communication plans, prioritizing student retention and institutional giving.

    • Headed the creative communication division, exercising oversight across print/digital design, professional photography, videography, social media channels, and web infrastructure.

    • Served as a key institutional advisor on the President’s Advisory Board on Equity and Inclusion, the Crisis Communication Team, the Campus Social Media Council (Co-Chair), and the Commencement Committee.

    Key Achievements: Designed and deployed a peer-to-peer influencer initiative‍ ‍(“BU Impact Crew”) utilizing 11 student leaders to navigate campus health and safety communications during a critical operational transition in Fall 2020, significantly impacting campus retention and safety awareness.

  • Bellarmine University • Louisville, KY • 2007 - 2019

    • Engineered an institutional project management system that introduced data analytics to track strategic organizational priorities and generated structured dockets for senior leadership.

    • Scaled team capacity to successfully deliver more than 1,500 complex campus creative projects within a single calendar year (2019).

    Key Achievements: Formulated the targeted 2017 Summer School creative campaign, which earned the CASE District III Award of Excellence (Low Budget Publication) and drove a demonstrable 20% increase in summer enrollment.

    Additional roles at Bellarmine University included Assistant Creative Director (2013 - 2015) and Media and Graphic Designer (2007 - 2013).

  • Spring Green Communications • 2011 - Dec 2019

    • Collaborated internationally to architect and deploy high-level strategic print and digital collateral for a prestigious client roster, including Phillips 66, Honeywell, National Engineering Forum, Resideo, and CNN.

    Key Achievements: Created brand assets used for the corporate IPO launch of Resideo and worked closely with senior leadership at Phillips 66 to produce their annual sustainability report.

  • Bourbon Built, LLC • Louisville, KY • 2012 - 2014

    • Co-founded and scaled a regional consumer goods start-up celebrating Kentucky heritage; designed commercial product lines, managed a WordPress e-commerce infrastructure, and grew an organic social media community.

    • Managed end-to-end supply chain logistics, inventory optimization, and commercial relations across 12 prominent retail partners before orchestrating a successful ownership transfer/sale of the LLC in 2014.

    Key Achievements: Demonstrated entrepreneurial leadership, maintained an agile e-commerce infrastructure, and cultivated a highly engaged digital community before executing a strategic, profitable transfer of ownership.

 

Education, Skills and Awards

 

Google AI Professional Certificate

Learn more about this certificate • 2026

Master of Arts in Communication

Bellarmine University • 2008 - 2010

Bachelor of Arts in Communication

Bellarmine University • 2003 - 2007  •  Magna Cum Laude

Skills

  • Adobe InDesign, Photoshop, Illustrator

  • Adobe Workfront

  • Adobe AEM

  • Adobe Sites/Content Management Systems

  • Google AI (Gemini)

  • Internal and External Communication

  • Microsoft Products

  • Enough knowledge to be dangerous in HTML

Select Awards

CASE District III Special Merit Award

  • Received for the design/specialty piece-invitation created for the Inauguration of Susan M. Donovan.

  • Issued by CASE District III · Jan 2018

Communicator Award of Excellence

  • Received for the invitation created for the Inauguration of Susan M. Donovan.

  • Issued by Communicator · Jan 2018

Innovation and Creativity Award

  • From the Bellarmine website: Innovation and Creativity are intelligence on the move. Many of us with great knowledge and expertise will witness and understand the same collection of circumstances that surrounds us, and will do so in about the same way — but sometimes one of us will see and assemble that information differently, creating new possibilities or solutions – novel outcomes that improve things for everyone. Innovation and creativity are vital to the competitive success of any organization, and perhaps especially to the competitive success of an institution of higher learning that envisions future greatness for itself, and particularly for its students.

  • Issued by Bellarmine University · Aug 2017

CASE District III Award of Excellence

  • Received for creating the Summer School Campaign that resulted in a 20% enrollment increase.

  • Issued by CASE District III Award of Excellence 2017-2018 for Low Budget Publication · Jan 2017