ScionHealth • Louisville, KY • 2022 - Ongoing

• Spearhead the strategic development and execution of enterprise-wide creative design solutions translated through diverse channels to communicate corporate messaging and directly support revenue-generating activities.

• Formulate and enforce brand standards, maintaining absolute visual and narrative integrity across a highly regulated corporate portfolio.

• Drive cross-functional initiatives seamlessly from initial creative conception to market deployment via rigorous planning and iterative development.

• Direct and mentor a creative services division comprised of internal designers, specialized vendors, and a dedicated project manager.

Key Achievements: Successfully orchestrated and launched the foundational ScionHealth brand footprint, updating comprehensive brand guidance across 76 specialty hospitals, 16 community hospitals, and 7 senior living facilities; effectively scaled operations to process thousands of annual ad hoc and variable requests with minimal turnaround time and maximized market impact.

Bellarmine University • Louisville, KY • 2019 - 2022

• Provided executive leadership and strategic direction for the design, deployment, and performance assessment of comprehensive marketing and communication plans, prioritizing student retention and institutional giving.

• Headed the creative communication division, exercising oversight across print/digital design, professional photography, videography, social media channels, and web infrastructure.

• Served as a key institutional advisor on the President’s Advisory Board on Equity and Inclusion, the Crisis Communication Team, the Campus Social Media Council (Co-Chair), and the Commencement Committee.

Key Achievements: Designed and deployed a peer-to-peer influencer initiative‍ ‍(“BU Impact Crew”) utilizing 11 student leaders to navigate campus health and safety communications during a critical operational transition in Fall 2020, significantly impacting campus retention and safety awareness.

Bellarmine University • Louisville, KY • 2007 - 2019

• Engineered an institutional project management system that introduced data analytics to track strategic organizational priorities and generated structured dockets for senior leadership.

• Scaled team capacity to successfully deliver more than 1,500 complex campus creative projects within a single calendar year (2019).

Key Achievements: Formulated the targeted 2017 Summer School creative campaign, which earned the CASE District III Award of Excellence (Low Budget Publication) and drove a demonstrable 20% increase in summer enrollment.

Additional roles at Bellarmine University included Assistant Creative Director (2013 - 2015) and Media and Graphic Designer (2007 - 2013).

Spring Green Communications • 2011 - Dec 2019

• Collaborated internationally to architect and deploy high-level strategic print and digital collateral for a prestigious client roster, including Phillips 66, Honeywell, National Engineering Forum, Resideo, and CNN.

Key Achievements: Created brand assets used for the corporate IPO launch of Resideo and worked closely with senior leadership at Phillips 66 to produce their annual sustainability report.

Bourbon Built, LLC • Louisville, KY • 2012 - 2014

• Co-founded and scaled a regional consumer goods start-up celebrating Kentucky heritage; designed commercial product lines, managed a WordPress e-commerce infrastructure, and grew an organic social media community.

• Managed end-to-end supply chain logistics, inventory optimization, and commercial relations across 12 prominent retail partners before orchestrating a successful ownership transfer/sale of the LLC in 2014.

Key Achievements: Demonstrated entrepreneurial leadership, maintained an agile e-commerce infrastructure, and cultivated a highly engaged digital community before executing a strategic, profitable transfer of ownership.